Leave a comment

The contents of the latest issue of:

International Journal of E-Business Research (IJEBR)
Official Publication of the Information Resources Management Association
Volume 6, Issue 2, April-June 2010
Published: Quarterly in Print and Electronically
ISSN: 1548-1131 EISSN: 1548-114X
Published by IGI Publishing, Hershey-New York, USA
www.igi-global.com/ijebr

Editor-in-Chief: In Lee, Western Illinois University, USA

PAPER ONE

To Bid or to Buy?: Online Shoppers’ Preferences for Online Purchasing Channels

Fan-Chen Tseng, Kainan University, Taiwan

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationships between online shoppers’ lifestyles and their preferences for online purchasing channels. Knowledge about online shoppers’ preferences for online purchasing channels helps online retailers place right products in the right channel for the right customers and consequently generate stable revenues. Major findings are: (1) the online shoppers with extravert lifestyle prefer online auctions, (2) the online shoppers with indulgent lifestyle prefer online stores, and (3) the online shoppers with shrewd lifestyle have a more balanced preference for all three purchasing channels. Theoretical and practical implications are discussed.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=42133

PAPER TWO

Overcoming Visibility Issues in a Small-to-Medium Retailer Using Automatic Identification and Data Capture Technology: An Evolutionary Approach

Dane Hamilton, University of Wollongong, Australia
Katina Michael, University of Wollongong, Australia
Samuel Wamba, University of Wollongong, Australia

In this paper, the authors the inventory control practices of a small-to-medium retailer to identify common challenges this type of organization experiences with respect to automated data capture (ADC) and the implementation of an enterprise wide information system. The study explores a single case of a hardware store in a regional town in New South Wales, Australia. Four semi-structured interviews were conducted with employees, focusing on issues related to inventory control including delivery discrepancies, checking and sorting of orders, locating stock and goods, loss prevention, customer purchasing and point of sale processing and replenishment. Flowcharts illustrate the current processes of the retailer with an understanding of how ADC technologies like bar code and radio-frequency identification (RFID) impact the retailer. The findings promote an evolutionary approach toward the use of automated data capture technology by adopting barcode technology and subsequently introducing the complementary RFID technology.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=42134

PAPER THREE

The Hispanic View of E-mail, Popup, and Banner Advertising

Pradeep Korgaonkar, Florida Atlantic University, USA
Ronnie Silverblatt, Florida International University, USA
Enrique Becerra, Texas State University, USA

In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à -vis the three types of online advertising to compare the two medium’s similarities and differences. Notably, Hispanics favor e-mail advertising and banner advertising over popup advertising, while Hispanics continue to enjoy advertising on television more than any of the three types of Web advertising that this paper will discuss.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=42135

PAPER FOUR

A Trade Value Perspective on Ecommerce Research: An Integration of Transaction Value and Transaction Cost Theories

Ruth King, University of North Carolina at Greensboro, USA
Ravi Sen, Texas A&M University, USA
Fergle D’Aubeterre, Flint Transfield Services Ltd (FT-SERVICES), Canada
Vikram Sethi, Wright State University, USA

The impact of web-based electronic commerce on the process of disintermediation and re-intermediation has been extensively studied. Two major limitations of the existing work are the focus on a single economic measure (i.e., transaction cost minimization) and the examination of channel-structure decisions from only a single perspective (the seller’s). This paper introduces transactional value theory in the context of channel-structure research and integrates it with transaction cost theory to generate a trade value framework. The trade value framework considers channel-structure decisions from the perspectives of both buyers and sellers and is used to analyze the impact of web-based e-commerce on intermediated channel-structures. The proposed framework suggests that intermediaries function best in a channel-structure if they can reduce trade-inhibiting factors and improve trade-enhancing factors. Intermediaries may also prosper if they deliver extraordinary value on one side of the trade value framework to the point that inhibiting factors on the other end of the trade can be overlooked. Intermediaries maximize the value of the trade for both the buyers and the sellers by trading through an intermediated channel-structure as opposed to trading directly.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=42136

*****************************************************
For full copies of the above articles, check for this issue of the International Journal of E-Business Research (IJEBR) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: www.infosci-journals.com.
*****************************************************

CALL FOR PAPERS

Mission of IJEBR:

The primary objective of the International Journal of E-Business Research (IJEBR) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic business. Emerging e-business theories, architectures, and technologies are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this journal is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This journal serves as an integrated e-business knowledge base for those who are interested in contributing to the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

Coverage of IJEBR:

IJEBR appears quarterly and maintains rigorous review processes. Theoretical, experimental, survey, and case studies are all appropriate. Among topics to be included (but not limited) are the following:

Applications of new technologies to e-business
Collaborative commerce
Developing and managing middleware to support e-business
Digital libraries
E-business models and architectures
E-business process modeling and simulation studies
E-business standardizations
E-business systems integration
E-business technology investment strategies
Economics of e-business
E-commerce
E-finance
E-healthcare
Electronic markets and infrastructures
Electronic supply chain management and the Internet-based electronic data interchange
E-procurement methods
E-services
Evaluation methodologies for e-business systems
Global e-business
Intelligent agent technologies and their impacts
Mobile commerce
Online auction
Online consumer behavior
Online game
Social media
Social networking
Trends in e-business models and technologies
Trust, security, and privacy of e-business transactions and information
Valuing e-business assets
Virtual commerce
Web 2.0
Web 3.0
Web advertising
Web personalization and mass customization technologies
Web services-based e-business systems
Web-based languages, application development methodologies, and tools

IJEBR accepts all other related issues that will contribute to the advancement of e-business research.

Interested authors should consult the Journal's manuscript submission guidelines at http://www.igi-pub.com/ijebr

All inquiries and submissions should be sent to:
Editor-in-Chief: Dr. In Lee at I-Lee@wiu.edu
http://www.igi-pub.com/ijebr

Editor, Encyclopedia of E-Business Development and Management in the Global Economy
http://www.igi-global.com/reference/details.asp?ID=36005

_______________________________________________
AISWorld mailing list
AISWorld@lists.aisnet.org