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2008 International Workshop on Electronic Service Marketing (ESM 2008)
July 8-11, 2008, Honolulu, Hawaii, USA
http://www.cse.cuhk.edu.hk/~kwchiu/esm2008.htm

Important Dates

*Extended* Paper Submission Due Date: March 22, 2008
Decision Notification (Electronic): April 5, 2008
Camera-Ready Copy Due Date & Pre-registration Due: April 14, 2008
Conference Dates: July 8-11, 2008 (Hawaii, USA)

Call for Papers

The global economy and enterprises are evolving to become service-oriented, and many new e-services are emerging. The marketing of service-base business, which relies much more on relationship and value, is significantly different from marketing a product-base business. To address the growing complexity of the service provision with the emerging Web 2.0, traditional marketing research and practices have to be extended and adapted, particularly with the aim of effective relationship management and efficient service provision. On the other hand, the Service-oriented Architecture (SOA) provides new opportunities and challenges for marketing processes, such as outsourcing.

The creation, operation, and evolution of such research and practice raise concerns that range from high-level requirements and policy modeling through to the deployment of specific implementation technologies and paradigms, and involve a wide (and ever growing) range of methods, tools, and technologies. They also cover a broad spectrum of vertical domains, industry segments, and even government sectors.

This event intentionally seeks scientists, engineers, educators, industry people, policy makers, decision makers, and others who have insight, vision, and understanding of the big challenges in Electronic Service Marketing. Topics of interest include but are not limited to the theoretical, technical, or empirical aspects of the following:

. Principles, theories and challenges of Electronic Service Marketing
. Cultural and economic issues in Electronic Service Marketing
. Strategies, modeling, and requirements engineering for service marketing
. Architectures, implementations, and deployment of service marketing
. Service data mining and relationships management
. Service advertisement and marketing process outsourcing
. Machine learning and cybernetics for service marketing
. Man-machine interactions for service excellence
. Decision models and decision support systems for service marketing
. Agent based technologies and logic for service marketing
. Web Services, Semantic Web, and Web 2.0 support for service marketing
. Service marketing in virtual communities and peer-to-peer networks
. Service matchmaking, recommendation, personalization, operation, and monitoring
. Trust, reputation, security, and privacy
. Game Theory models and analysis for service marketing
. Service Level Agreements (SLA), quality, and reliability
. Paper Submission

Full papers must not exceed 8 pages (with size 8.5" x 11"), using the IEEE two-column template for conference (downloadable here). All papers should be in Adobe portable document format (PDF) compatible to Acrobat 4.0. Fonts must be embedded and subset. All graphics must be in a resolution of at least 300 dpi. All papers selected for this workshop are peer-reviewed and will be published by the IEEE Computer Society Press. Submissions must not be published or submitted to another conference or journals. Submission should be made electronically via the system arranged by the conference (please make sure the webpage heading reads "ESM-Workshop 2008"):
      http://confhub.com/SubmitAbstract.php?cid=31

Once accepted, please carefully check and improve your paper according to the provided comments. Extended versions of the best papers will be considered for publishing in a journal special issue.

Workshop Chairs

Dr. Dickson K.W. Chiu, SMIEEE (Dickson Computer Systems, Hong Kong) (primary contact)
Prof. Ho-fung Leung, SMIEEE (The Chinese University of Hong Kong, Hong Kong)
Dr. Eleanna Kafeza (Athens University of Economics & Business, Greece)

Workshop Program Committee

TBA