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*CALL FOR PARTICIPATION*
1st Workshop on Implementing Product Line Engineering in Industry:
Feedback From the Field to Research
June 25 2008, Rome, Italy
In conjunction with the 9th International Conference on Product Focused
Software Process Improvement
http://www.profes08.uniroma2.it

*INTRODUCTION*
Software product line engineering refers to methods (tools and
techniques) for creating sets of similar software systems by taking
advantage of their commonalities and predicted variabilities. After
successfully installing product line engineering in practice,
organizations typically experience a great improvement with respect to
productivity or quality. Product line engineering is a proactive and
strategic approach towards software reuse that requires the involvement
of whole organizations to be successful. Implementing product line
engineering in practice thus corresponds to identifying a strategy that
transforms an existing organization into an organization that is fully
centered around their product line(s), Although this transformation
impacts nearly everything in an organization, it is often realized in an
incremental way to manage risks and to ensure that production continues
during the change process.

*GOAL*
This workshop aims at a great collection of experience reports in
implementing product line engineering in practice. The reports should
expose best practices and typical challenges of transferring product
line technology into practice. During the workshop we will also try to
identify proven first steps that make a first, successful step towards
the ultimate vision of product line engineering. Therefore, we are
particularly interested in discussing industrial experiences gained in
the following areas:
*Initiating product line adoption.
*Estimating or monitoring the ROI of product line technology
*Managing organizational changes and issues while adopting prod-uct line
technology

*FORMAT*
The workshop will be based on invited talks. The workshop participation
will be open but limited in number (i.e.20-30 people).
Invited speakers include:
-Dirk Muthig, Fraunhofer IESE, Germany
-Davide Falessi, University of Roma Tor Vergata (DISP), Italy
-Michael Hoeh, John Deere, Germany
-Ronny Kolb, Honeywell, Germany
-Ricardo J. Machado, University of Minho, Portugal
-Michael Schumpelt, ETAS, Germany

*VENUE*
The workshop will be held in conjunction with PROFES08 in Monte Porzio
Catone at Villa Mondragone, located in the hills south of Rome, Italy.
Villa Mondragone is the largest and one of the most beautiful villas of
Tusculanum. The monumental complex has been acquired in 1981 by the
University of Rome Tor Vergata. Villa Mondragone over the course of its
long history hosted important events. It was the residence of Popes and
famous families of the ancient nobility.

*REGISTRATION PROCEDURE*
Information on how to register is available on the web site:
http://www.profes08.uniroma2.it/registration.html

*ORGANIZERS*
Davide Falessi, Dept. of Informatics, Systems and Production engineering
(DISP), University of Roma Tor Vergata, Rome, Italy falessi@ing.uniroma2.it
Dirk Muthig, Fraunhofer Institute for Experimental Software Engineering
(IESE), Kaiserslautern, Germany dirk.muthig@iese.fraunhofer.de