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               D E A D L I N E E X T E N D E D
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      Due to many requests, M3SN'09 submission DEADLINE is

                  *EXTENDED* to November 24, 2009

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                       FINAL CALL FOR PAPERS

                            Workshop on
  Modeling, Managing, and Mining of Evolving Social Networks (M3SN)

                       In conjunction with
  the 25th International Conference on Data Engineering ICDE'09,
                  Shanghai, China. March 29, 2009

        Web Page: http://research.microsoft.com/dmx/M3SN/

Workshop proceedings will be published by IEEE Xplore. Selected Papers
will be considered for a Special Issue of an International Journal.
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Online social networking is gradually turning into the primary means
of interacting with friends and peers online, forming new social ties,
or most commonly as a way of users to manage their "personal spaces".
Study of these large-scale social networking systems, their
evolution, and development of data mining techniques that turn the
rich latent information within these networks into actionable
intelligence is of great interest. Presence of a diversity of content
(photos, videos, travel maps, reviews, interactive gaming, etc.) as
well as a variety of interaction paths (explicit friendships, links to
bookmarks or blogs, comments left on blogs, etc.) give raise to a
number of new and unique research challenges in terms of their
management, mining and modeling. Their effective solution requires
deeper collaboration amongst research areas ranging from graph theory
to sociology and economic models to data engineering. In this workshop
we aim to bring together academic researchers and practitioners to
address the open research challenges in dynamic social networks. We
solicit original high-quality submissions dealing with various aspects
of modeling and mining of evolving social networks with applications
to recommendation systems, targeted advertising, and classification/
clustering of entities.

TOPICS OF INTEREST

• Modeling of Social Networks
• Evolutionary models for social networks.
• Privacy and security issues.
• Modeling trust and reputation in social networks.

• Recommendation
• Importance of friendship links in social recommender systems.
• Impact of recommendation models on the evolution of the social network.
• Classification models and their application in social recommender systems.

• Advertisement models
• Influence models and their application in social environment
• Social advertising.
• Use of social networks for marketing

• Search in social media
• Web page ranking informed by social media.
• Expertise discovery.
• Collaborative Filtering.

IMPORTANT DATES
  Papers due: November 24, 2008
  Notification to Authors : December 15, 2008
  Camera ready versions: January 2, 2009
  Workshop: March 29, 2009

SUBMISSION INSTRUCTIONS
  All papers must represent original and unpublished work that is not
  currently under review. Papers will be evaluated according to their
  significance, originality, technical content, style, clarity, and
  relevance to the workshop. Research papers must be formatted using
  the 8/5"x11" IEEE camera-ready format; templates are available at:
  http://i.cs.hku.hk/icde2009/aik.htm

  Full papers should not exceed 8 pages, short papers not
  exceed 4 pages and be submitted using the M3SN site at:
  https://cmt.research.microsoft.com/M3SN

CONFIRMED KEYNOTES
  Edward Y. Chang - Director of Research, Google China
  Sihem Amer-Yahia - Yahoo! Research

ORGANIZATION

Workshop Organizers
  Ralitsa Angelova, Max-Planck Institute for Informatics, Germany
  Srikanta Bedathur, Max-Planck Institute for Informatics, Germany
  Arnd Christian Konig, Microsoft Research, USA
  Andrei Broder, Yahoo! Research, USA

Program Committee:
  Eytan Adar University of Washington, USA
  James Caverlee Texas A&M University, USA
  Debora Donato Yahoo! Research, Spain
  Thomas Hofmann Google Europe
  Matthew Hurst Microsoft Live Labs, USA
  Jeanette Janssen Dalhousie University, Canada
  Georgia Koutrika Stanford University, USA
  Evangelos Milios Dalhousie University, Canada
  Bamshad Mobasher DePaul University, USA
  Ingmar Weber EPFL, Lausanne, Switzerland